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Learn | SEO

Get found by people who already want what you sell.

Search and LLMs combined. Keyword intent, on-page basics, topical authority, the only metrics that matter.

First three lessons free. The rest unlock with email.

SEO hub illustration
The curriculum

12 lessons. Built in order.

Each lesson is a 1,200–1,800 word read with one framework, one diagram, and one thing to try on Monday.

01

What SEO actually is in 2026

Search and LLMs are now one channel. The skill is the same.

Coming soon

02

Keywords your prospect actually types

Stop guessing. Build a real list in an afternoon.

Coming soon

03

Search intent — the only framework you need

Match the page to the job. Everything else is downstream.

Coming soon

04

On-page SEO basics

Title, meta, headings, schema — the four levers that move rankings.

Coming soon

05

Writing for humans first, search second

The pages that win are the pages people read to the end.

Coming soon

06

Topical authority and internal linking

How a small site outranks a big one — by going deep, not wide.

Coming soon

07

Technical SEO without the engineering job

The five technical fixes that account for 80% of the wins.

Coming soon

08

Backlinks: what works, what's a waste

Most link-building is theatre. Here's what actually moves the needle.

Coming soon

09

Local SEO for Indian businesses

GMB, citations, and the Tier-2 city playbook.

Coming soon

10

SEO for ecommerce vs SaaS vs services

Same engine, three different transmissions.

Coming soon

11

Measuring SEO: the only 5 metrics that matter

GSC and GA4 without the dashboard porn.

Coming soon

12

Building a portfolio piece in 30 days

End the course with a real ranking page on a real site.

Coming soon

Why this skill

Who hires for seo, and what they pay.

Indian rates: ₹20k–₹1L/mo. International rates: $1k–$5k/project.

You can charge the bottom of that range after one solid portfolio piece. The top of the range is a 12–18 month arc and depends more on positioning than skill.

Try this on Monday
Open the first lesson, read it once, and apply it to a piece of work — yours, a friend's, a client's — before Monday morning. That's the whole loop.