Search and LLMs combined. Keyword intent, on-page basics, topical authority, the only metrics that matter.
First three lessons free. The rest unlock with email.

Each lesson is a 1,200–1,800 word read with one framework, one diagram, and one thing to try on Monday.
Search and LLMs are now one channel. The skill is the same.
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Stop guessing. Build a real list in an afternoon.
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Match the page to the job. Everything else is downstream.
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Title, meta, headings, schema — the four levers that move rankings.
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The pages that win are the pages people read to the end.
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How a small site outranks a big one — by going deep, not wide.
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The five technical fixes that account for 80% of the wins.
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Most link-building is theatre. Here's what actually moves the needle.
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GMB, citations, and the Tier-2 city playbook.
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Same engine, three different transmissions.
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GSC and GA4 without the dashboard porn.
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End the course with a real ranking page on a real site.
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Indian rates: ₹20k–₹1L/mo. International rates: $1k–$5k/project.
You can charge the bottom of that range after one solid portfolio piece. The top of the range is a 12–18 month arc and depends more on positioning than skill.