A school for beginner marketers, written from the inside of the work.
I'm Aditya Pratap Singh. I've been writing marketing copy and running campaigns for seven years, mostly for B2B SaaS, fintech, and now construction and agritech. I run a small agency called Hum & Spark out of India.
I started writing copy at 22, on Upwork, for $5 a piece. I had read one Neil Patel article and watched two YouTube videos. I had no idea what I was doing, and the first thirty pieces I wrote were embarrassing.
What changed wasn't practice. I had practised plenty. What changed was a book a senior copywriter on a Slack group recommended | one of the old direct-response classics | which named the things I had been guessing at. Awareness ladders. RIOA. The 4 Us. Once those names landed, I had something to point at when my work was bad. I started getting better in weeks, not years.
Most beginner courses in India do not teach those things. They teach you Canva and hashtag strategy and which Reels filter is in this month. None of that pays you in the long run. The frameworks do.
Hum & Spark exists to teach the frameworks, in plain English, with Indian examples, for free. The book is the long-form version. The toolkit is the do-it-on-Monday version. The site is the open-house version.
The frameworks were always there. The thing that was missing was someone willing to write them down without the jargon.
Hum & Spark is also a small content and copy agency. We work with three to five clients at a time | retainer copywriting, ad creative, content systems | mostly for fintech, agritech, and B2B. If you're looking for that kind of help, the agency page tells you how to start a conversation.
