Content, copy, SEO, and paid acquisition for ambitious brands. Engineering rigour, founder-grade strategy, plain-English execution. Built in India, run for clients everywhere.
Currently taking on two new client engagements.
7 years across fintech, edtech, Web3, D2C, mobile, and construction.
Most engagements use three or four of these together. Pick the surface, we'll build the system underneath.
Editorial content engines that compound. Topical-authority sites, long-form essays, and the SEO that puts them in front of the right buyer.
Sales pages, landing pages, and ad copy. Direct-response thinking applied to the brands you actually want to grow.
Meta and Google ads with surgical targeting. Lower CAC, sharper hooks, and creative that beats your last batch.
Welcome flows, lifecycle automations, and nurture sequences. The channel that still has the highest ROI per ₹ spent.
LinkedIn, Twitter/X, Instagram, Discord. Strategic social that turns followers into the buyers your sales team actually wants.
GA4, GSC, Meta Pixel, server-side tracking. The plumbing under every decision, so you stop guessing what's working.
Different sectors, same shape of work. Build the system, write the words, buy the attention, measure the result.
LinkedIn content engine, ebook funnel, paid acquisition for the founder's-guide product. Voice and frameworks for a credibility-first audience.
Built the marketing function from zero. Content strategy, organic growth, paid acquisition, team setup. Took the platform from launch to a working community.
End-to-end content and acquisition for a regional brand that wanted to play national. SEO, Google Ads, social, email, all wired into one engine.
Multi-platform social and community for a Web3 fitness app. Discord, Twitter, Instagram, native to crypto-fluent users without sounding like every other Web3 brand.
Brand-authority content and acquisition funnels for a competitive fintech market. Thought leadership above the fold, conversion below.
LinkedIn presence and hiring content for a construction firm in Qatar. Founder story, recruiting funnel, and a content calendar the team can actually run.
I'm Aditya. I started writing marketing copy on Upwork for $5 a piece, learned the frameworks the hard way, and have spent the last seven years building marketing functions for fintech, edtech, Web3, D2C, mobile, and construction clients in India and outside.
Hum & Spark is the agency I built around the work. Small, by design. Two or three clients at a time, no juniors babysitting your account.
Deep look at your brand, competitors, and current marketing. We name the angle that the rest of the work hangs on.
Channel mix, content calendar, KPIs. Tight, opinionated, no generic playbooks. Built around what your business actually needs.
Hands-on across content, copy, paid, social, email. We write, ship, and measure. You see drafts before anything goes live.
Double down on what works. Build systems so the gains stay after we step back. Most engagements pay for themselves inside two quarters.
Two-paragraph reply within 48 hours. If we're a good fit, we'll set up a call. If we're not, you'll get a short referral to someone who is.
Or send the brief directly. The more specific, the faster the reply.
We also publish lessons and field guides for beginner marketers who want to learn the skills we use every day. Browse the lessons or see the ebooks.
Tactical, brief, only when there's something worth saying.