Account structure, creative briefs, the 5x5x5 testing framework, and how to read Ads Manager without panicking.
First three lessons free. The rest unlock with email.
Each lesson is a 1,200–1,800 word read with one framework, one diagram, and one thing to try on Monday.
Why 90% of small accounts lose money, and what the 10% do differently.
Coming soon
The three levels and which lever to pull at each one.
Coming soon
Targeting is half-dead. Here's what to do instead.
Coming soon
Why your hook matters more than your bid strategy.
Coming soon
The same RIOA frame, applied to a 15-second video.
Coming soon
What has to land before the thumb keeps moving.
Coming soon
Why your numbers look weird and how to read them anyway.
Coming soon
Five hooks × five visuals × five audiences. The only matrix you need.
Coming soon
The five columns to look at and the twenty to ignore.
Coming soon
Where the conversion actually happens, and where most ads break.
Coming soon
The plumbing every media buyer should be able to debug.
Coming soon
From audit to launch in five days, on a real client's budget.
Coming soon
Indian rates: ₹25k–₹1.2L/mo. International rates: $1k–$8k/mo retainer.
You can charge the bottom of that range after one solid portfolio piece. The top of the range is a 12–18 month arc and depends more on positioning than skill.
